the multi-hyphenate creative behind ETC Creative Studio & Rorin

Erin Tufts Cartier is the artist behind Rorin and the creative director of ETC Creative Studio. Originally from New Orleans Louisiana, and a graduate of Louisiana State University’s Textile, Apparel and Merchandising program, Erin envisioned Rorin to foster her passion for designing unique accessories and art rooted in responsible processes. Her creative vision has long been interwoven with a desire to integrate a resourceful approach in how she discovers and repurposes unique materials. In a strive to do more for small businesses, Erin founded ETC Creative studio in 2023 after 4 years freelancing her creative direction, graphic and web design skills. ETC is a creative studio led by passion for intentional design and heartfelt visual storytelling. 

photo by LCS Studio

A NOTE

In 2018, I foraged into the world of graphic design and web design while working for an interior designer with multiple businesses in Texas. After over 20 years in retail and a side hustle of making leather handbags, it was exciting to use my creativity in a different way. When 2020 came along with a pandemic, I decided to start freelancing these skills (while developing my handbag brand Rorin) to small businesses and non-profits to help them thrive in a strange turn of events.

Over the last few years, clients have come to me organically through word of mouth and recently I decided to take on more and give this part of my life a little more attention and it’s own venture. I am super excited to take on projects as simple as an invitation to a full blown business brand identity with a custom website. I work with a handful of other  talented freelancers if you need more beyond my scope of skills and I’m never afraid to pass you along to another designer if we aren’t the right fit.
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I’m still creating leather handbags and art but sharing this side of my business to reach more people with a desire to do more for small brands. Thank you for following along and I can’t wait to share more.