BRAND DIRECTION

OUR MISSION IS TO DEVELOP A CURATED VISUAL STORY FOR BRANDS AND BUSINESSES WHO WANT TO STAND OUT. 

We work very closely with brands to create deep rooted cohesion and exclusive design theory to spark joy and bring awareness.  We pride ourselves on bringing the clients dream to a clearly defined reality.

Logo for Fredericksburg Racquet Center featuring abstract icons of tennis, racquet, and sports equipment in a grid with the center's name underneath.
Collage of people playing tennis and pickleball outdoors and indoors, with some sitting in seats, and a group of people smiling and talking, with words "Warm, Lifelong, Approachable, Colorful, Joy" written on the image.
A color palette infographic showing six different colors with their names, hex codes, RGB codes, and CMYK codes. The colors include Court Green, Charcoal, Cashew, Dusty, Terra, Sage, and Tennis, displayed as circles of varying sizes.
White T-shirt with the text 'LET'S Rally' printed on it.
White T-shirt with tennis rackets, a tennis ball, and a tennis court illustration on the back, with text promoting community, kids, and future at Fredericksburg Racquet Center.
Children standing on a tennis court in a line, holding tennis rackets, getting ready for a doubles match, with the words "Let's Rally" written above them.

Non-Profit // Creative Direction // Brand Design // Web Design //Merch Design // Visit Website

Website Design and Development // Visit Website

Logo for The Peach Basket, Fredericksburg, Texas, featuring a peach and stylized text.
A collage of images featuring handcrafted and rustic home decor, plants, flowers, a bicycle with a wicker basket, natural textures, and a person carrying a large woven basket outdoors, with keywords emphasizing family, handcrafted, eclectic, quality, and thoughtful design.
A color guide for logo use: three sections showing different color applications. Light hues: logo on light background with full color or black; medium hues: logo on medium background with full, black, or white color; deep hues: logo on dark background with full color or white, all featuring peach and text elements.
Core values text of a company or organization, with the words 'Family,' 'Handcrafted,' 'Eclectic,' 'Quality,' and 'Thoughtfulness,' each followed by descriptive sentences, set against a plain background with partial images of interior decor on the sides.

Brand Design // Creative Direction // Brand Strategy

A digital illustration of a purple flower with green leaves on a dark background.
A graphic design with the words 'CORE VALUES' repeated at the top in large outline font. In the center, there are four bolded words: 'CONNECTION,' 'CALM,' 'INTEGRATION,' and 'POSSIBILITY,' each with a brief description underneath. On the left, a woman is doing a yoga pose in workout clothing, and on the right, there is a branch with leaves.
Group of women attending a yoga class in a spacious studio with large windows, plants, and brick walls. Superimposed text and illustration in the center says 'Bloom Yoga' with a purple flower.
A collage of interior and exterior design elements with greenery, a yoga class, a person holding a yoga mat, and color swatches labeled Keywords: warm, joy, natural, light, welcoming.

Brand Design & Illustrations // Creative Direction // Brand Strategy

A cartoon illustration of a cactus with purple flowers on top.
A pink leather clutch purse, partially open, with gold chain, cash, and rings inside. A glass with an iced beverage, a candle on a tray, and a stack of postcards or photos are on a white table.
A vintage cream-colored rotary telephone on a windowsill with a golden handle. A person is reaching into a teal leather purse placed on a stack of magazines, with book titles visible.
A white purse with black furry sides resting on top of a stack of three books, with a tabby cat with yellow eyes peeking from behind a window and curtains in the background.

Art Direction // Still Life Photoshoot

Photography by LCS Studios

Text reading "A FINE LETTERED" and large stylized letters spelling "LETTERED".
Color palette chart with circles labeled Dragonfruit, Smoke, Gold, Mint, Berry, and White, showing their respective color codes, paint details, and descriptions.
A website homepage for a photography business called "A Fine Fete" featuring a black and white photo of a man and woman, with the man in a tuxedo and the woman in a wedding dress, holding a champagne bottle in a park with the Washington Monument in the background. The page includes colorful text describing the style as fun, nostalgic, bespoke, authentic, eclectic, bold, and lively.

Brand Design // Web Design // Creative Direction // Visit Website

Color palette chart featuring five circular swatches labeled Blackberry, Cream, Smoke, Marigold, and Sage, each with corresponding color codes and descriptions.
Collage featuring an urban building with a quote, fire, people holding hands and hiking, motivational signs on a fence, and hands reaching towards the sky, along with a mood board titled 'Mood Board' that includes keywords like 'innovative,' 'somatic,' 'supported,' 'authentic,' and 'inclusive.'
Abstract artwork of swirling orange flames and sparks on a dark background, with a beige circular logo featuring a stylized plant or tree in the center.

Non-profit // Brand Design // Web Design // Creative Direction // Visit Website

Stylized logo with maze-like design spelling 'Sedalia' and the word 'LUXURY' underneath.
Collage of vintage fashion accessories, trendy models, luxury bags, jewelry, and fashion magazines, with the title 'Brand Vibe' and keywords like vintage, vibrant, attainable, excitement, luxury.
A webpage displaying a brand strategy with core values: authenticity, attainable, inclusive, trustworthy, with images of colorful glasses on the left and text on the right.
A person wearing orange-tinted sunglasses, holding a cigarette in their mouth, with a doodle of a flame on their chin.
Open cardboard box containing luxurious skincare product with a woman’s image on the packaging, decorative black and gold design, and a circular logo inside the box.

Brand Design // Creative Direction

Collage of various objects and scenes predominantly featuring green and pink tones, including jewelry, a leopard, a cat with a hat, gemstones, paintings, a green door with word 'AMOUR', a black and white photo of a woman and a cheetah, a green chair, candies, and decorative items.
Page from a branding or marketing document titled 'The Plan'. It includes a section with an image of stacked apples with a measuring tape around them, labeled as '01 The Ideal Client,' describing a woman in her 40s to 60s who loves fashion, travel, and shopping. The second section labeled '02 Tone of Voice' describes a feminine and friendly tone. The third section labeled '03 Customer Experience Strategy' provides bullet points on building client relationships, creating experiences, and focusing on storytelling rather than e-commerce.

Art Direction // Brand Design // Print Design

A logo featuring a dog's face with a mustache, a hat, and butterfly wings. The letter L on the left wing and the letter A on the right wing.

Creative Direction // Brand Design // Web Design // Visit Website

An abstract black and white illustration of a robot and geometric shapes.
Close-up of a woman's head with brown hair, hands holding her hair, adorned with multiple gold rings and a diamond ring, with the initials "RB" overlaid on the image.

Brand Design // Linesheets

WHAT WE DO

ART DIRECTION

Bringing an idea to life is challenging. Taking a concept, mastering its spirit, and aligning it to your brand story is an activity not many people can do. Our creative direction offering translates your brand concept and idea into a visual story through strategy and research into branding, web design and photography.

CREATIVE CONSULTATION

We provide a creative consultation offering to help get you started. When you are not ready to design your brand but you need guidance on the best way to represent your brand creatively. Look at it as your creative direction consultation. We will create a moodboard based on our conversation and  creative direction for you to follow. We also provide guidance for creative concepts for your brand’s photoshoots and campaigns as well as product design. You can even book this if you have your branding and need some web design guidance. 

BRAND DESIGN

Creating a visual identity for your business or brand is not just developing a logo. This core process dives deep in establishing your values, personality and overall image. Taking the time to establish the visual details to your brand identity not only defines your brand to your niche market, it builds trust with your customer.

WEB DESIGN

Your digital space is an incredibly accessible extension of your visual brand story. We look at your website as a digital experience for your customers to explore and want them to feel as if they are walking into your space. We offer both customized and templated web design and development services using Squarespace and Shopify.

PHOTOGRAPHY // VIDEOGRAPHY

Photography is not just about taking pictures. There is a direction and design process in photography that captures the essence of your brand. Our goal is to ensure that message is clear to your customers through art direction and imagery. We offer add-ons including creative direction, film, videography and more.

SQUARESPACE 1:1 SUPPORT

We’ve have been there. Trying to figure Squarespace out. We have been working on Squarespace for almost 10 years now and  we have seen its incredible growth, its pain points and know how to utilize its best features. However, Squarespace does not offer live support. So if you need help with your Squarespace site, we are here to help. Book a call, answer the forms and we will get it figured out!

BOOK A CALL
A close-up of a smartphone displaying a garden of vibrant roses with a woman in a wedding dress and veil in front of a building, with partially visible text at the top and bottom of the screen. The phone is placed on a white surface next to a wine glass casting a shadow on the surface.

  • I could not be more impressed with the work done by Erin. She took time to understand not only our work but also our organizational values and it really shows in the work she created for us.

    Cass K. - Rise Enlightened

  • The end result was truly magical, after many design conversations and then to see it all come together in our website to create our footprint for the world to see.

    Thank YOU Erin

    we love you <3— Melissa Hoyle (The Founder of M ai v)

  • ETC gave my company an identity from its infancy. From branding, website imagery, logo creation, SEO, etc- they have given me the much needed support to get my business going so that I can focus on what I need to focus on!

    Kyle S. - LA Cigar Collective

  • Working with Erin and ETC creative studio was such an enjoyable experience. She has a great eye for visual storytelling and was able to bring my vision to life while keeping it very much in line with my personality and aesthetic.

    Fallon B. - Life According to Fallon + Shop Oliver & Grace

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INQUIRE