ETC CREATIVE
Heartfelt visual storytelling for small brands.
Erin Tufts Cartier is the artist behind Rorin and creative director of ETC Creative Studio. Originally from New Orleans Louisiana, and a graduate of Louisiana State University’s Textile, Apparel and Merchandising program, Erin envisioned Rorin to foster her passion for designing unique accessories and art rooted in responsible processes. Her creative vision has long been interwoven with a desire to integrate a resourceful approach in how she discovers and repurposes unique materials. In a strive to do more for small businesses, Erin founded ETC Creative studio in 2023 after 4 years freelancing her creative direction, branding and web design skills. ETC is a creative studio led by passion for intentional design and heartfelt visual storytelling with the innate desire to do more for small brands.