// ART DIRECTION //
The In-Between // Editorial Exclusive for Harper’s Bazaar Ecuador
Shot along the coast of Avia in the Peloponnese, The In-Between captures the emotional tension and stillness of high summer through restrained silhouettes, saturated light, and cinematic atmosphere. Inspired by Flaming June painted by Sir Frederic Leighton in 1895.
Photographer + Creative Direction : Erin Tufts Cartier
Production + Video : Chloë Aillud
Model : Vasiliki Gregou with D Model Agency
Photography Assistant : Hazel Houghton
Hair + Make-up : Joanna Domazaki
Retoucher : Oihane Molinero
Where the Fields Remember // Editorial for Numero Switzerland
Shot on film across the American Midwest — cornfields, abandoned mansions, a fading covered bridge — this editorial for Numero Switzerland explores the tension between innocence and unease. The concept was to let American folklore carry the fashion: black lace against weathered landscapes, antique silhouettes in surreal light. I wanted nostalgia to feel slightly destabilized — wholesome on the surface, haunted underneath.
photographer and creative director ERIN TUFTS CARTIER
stylist MEGAN AVERBUCH
talent ASIA WATSON at HELEN WELLS AGENCY
production assistants OIHANE MOLINERO and VAL SMITH
make-up and hair HALLI MARIE
Rorin, 2023
Rorin was my own luxury handbag brand, which I founded and ran for nearly a decade. This 2023 campaign was directed to capture the emotional life of the bag — not the object itself. No full-body models; instead, the bag exists within the texture of a woman's day, from morning to night. Styling, casting, and concept were all in-house, with photography by LCS Studios.
Oiseau, 2025
Oiseau was shot for impressionist floral artist Abby Elise, who was based in Ohio at the time with her sights set on the French countryside. The brief: make Ohio feel like France. We started with a light, airy moodboard, but the story evolved — the final images carry more contrast and the unexpected pops of color that pulse through her paintings. Portraiture and still life intertwined, the shoot became less a documentation of an artist and more a reflection of her work.
Hannah Kasper, 2025
Visual artist Hannah Kasper wanted her studio documented — but not literally. The ask was something closer to surrealism than portraiture. We used the objects and details of her space as visual language rather than backdrop, and drew from Joan Mitchell's approach to portraiture as a reference point: painting as a way of seeing a painter.
LA Cigar Collective, 2024
The client needed a hero video for his website and had his videographer, Nick G., ready to shoot. My role was pure direction — no set, no in-person oversight. I developed the moodboard and communicated the full creative vision remotely: the ritual of the cigar from start to finish. Choosing from the humidor, cutting the edge, the first draw of smoke. The goal was to make something that felt cinematic and considered rather than instructional — less product demo, more atmosphere. Directed entirely via text message.
Rorin, 2022
An editorial campaign for Rorin built around energy and intention. The brief I set myself: shoot a product campaign that doesn't feel like one. We prioritized emotion, movement, and composition over coverage — the result felt closer to a fashion story than an e-commerce shoot. Photography by LCS Studios, beauty by Melissa Hoyle, styling by Nicole Arflin.
INQUIRE
INQUIRE